Monday, January 30, 2012

Honda - Ferris Bueller

Ferris Bueller is back, but for whom?  This unbranded teaser was uploaded to Youtube last week with the  following in the video description: "We hate to be such a tease, but on a day like today, we just have to. Stick it out until the Super Bowl, or take a 'day off' on Monday and catch the big reveal."

After racking up 4 million + views and generating a ton of buzz in a few short days, it turns out it's an epic two and a half minute spot for the Honda CR-V that stays true to the movie.  According to Honda:

To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a big game commercial. We cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.

Think you're a true fan of Ferris Bueller's Day Off? We hid over two dozen references to the movie throughout the commercial. Some are obvious, some are VERY subtle. See how many you can find. #dayoff 

My only question is...where's Cameron?