Monday, January 30, 2012

First Bank - Pee Break

Without a doubt, this year has seen more brands releasing their full creative before the Superbowl than in any previous year.  By my count there's more than a dozen spots that have already been released and it's only Monday.  All of these commercials are battling for pre-game buzz and hoping to be 'The Force' of 2012.

For me there's one commercial that stands out among the rest.  It's just so completely different than the typical spot and takes such a different approach to the insane media buy that's become the 30-second Superbowl spot.  I really wish I could've been a fly on the wall during the client pitch for this.  It's really too bad it's only a local spot.

As The Denver Egoist explains:

'For the jittery Super Bowl fan whose own unflinching game day passion exceeds his bladder’s, FirstBank offers solace. Continuing its ongoing “helpfulness” campaign, the bank’s first-ever Super Bowl spot, created by TDA_Boulder, is a pee break. The spot runs on NBC’s Colorado Super Bowl programming during the break between third and fourth quarters. Wish the rest of the country could witness this genius.'