Monday, January 30, 2012

Audi - Race The Light

Audi has been teasing it's upcoming Superbowl spot from Venables Bell & Partners.  The teaser looks back at the highlights of the spots they've run during the big game in past years.

They've now revealed the full Game day commercial, 'Race The Light.' which promotes the Audi S7.  Rather than just a typical reveal, they challenged Facebook fans to piece together/gather all 60 frames from the 60 second spot in order to unlock it.

Result? nearly 2 million views of the full spot as of Monday.  See below for the spot.