Monday, May 16, 2011

Lynx Stream


Lynx Stream
Ever wanted to document your night out with friends?  Wouldn't it be great if you could get a nice summary of your night in one place?  The Lynx Stream mobile app is to allow users to do just that.  The Lynx Stream mobile app allows users to create an event and invite all their friends who will be partying with them. Check out the demo video.  Once invited, each person will be able to tweet, shoot video and photos, and comment all within thelynxstream.com. The next day, you just login, view the stream, and cring at the previous nights debauchery. You can then share the stream out to your various social networks (and course it includes the ability to delete individual items in the stream).

This idea will be familiar to anyone who has used MemoLane for pulling together all of their own personal activity across various networks into one place and one timeline.  This shifts the concept and adds a social element focusing on pulling all of digital breadcrumbs from one place/event rather than just one person.  Great example and execution of creating a branded tool that integrates into the audience lifestyle/behavior.
Supporting Articles:  Contagious | Mashable | Marketing Week