Monday, May 16, 2011

Google Chrome - Dear Sophie


Google Chrome - Dear Sophie
This is the first video for the new chrome campaign the web is what you make of it.  Besides tugging at your heart strings, it’s interesting because it shifts the focus away from browser speed and towards the the emotional aspect of what the web (and Chrome) makes possible.

It’s clearly working as it became the most effective ad of the week according to Ace Metrix and the highest score Google ad of the last year.

Supporting Articles:  Inspiration Room | Ad Week | Wired