Pedrigree - Share For Dogs

Pedigree — Share For Dogs

Bringing Poverty To The Fore

Bringing Poverty To The Fore

Ads Worth Watching — Week Of April 25th

Ads Worth Watching — Week Of April 25th

Here Come The World Cup Ads - Adidas, Nike, TAM Airlines & Castrol

Here Come The World Cup Ads

Electrolux — Three Days Of Beautiful Food

Electrolux — Three Days Of Beautiful Food

Moving to Medium.com...at least temporarily

Updates to 5 Cool Things will now be done through G+ and medium.com so please head on over to the 5 Cool Things collection on medium.com:

https://medium.com/5-cool-things

or for more frequent updates, check out the G+ page

google.com/+5coolthings

Melbourne Remote Control Tourist

Have you ever wanted to really see a city before you visited?  That's the main idea behind the wonderful new Melbourne Remote Control Tourist campaign from Tourism Victoria.  As you may remember, a few months back I highlighted the San Pellegrino remote control robot that allowed internet users to control a robot in a small italian square for a few minutes at a time.  Now Tourism Victoria has taken the idea the the nth degree by enlisting a combination of technology and remote control tourists.  The campaign allowed internet users to control one of four people roaming around the city of Melbourne from October 9th to the 13th.  Outfitted with a combination of livestreaming cameras, GPS backpacks and handheld computers the tourists can be controlled by users on remotecontroltourist.com via Twitter & Facebook.  The remote control tourists can be told where to go, what to taste and what to experience.  It's a brilliant idea in allowing potential visitors to truly see and experience the city of Melbourne before they go.  In the first two days this modern evolution of the classic subservient chicken saw the remote-control tourists drink 21 cups of coffee, 71 high-fives, handshakes and hugs, 28 selfies, 2 karata lessons, one busking session while traveling a combined 50 kilometers.

The tourists were available throughout the day, with highlights from each day turned around in hours and uploaded to the website and YouTube.  Check out the intro video below as well as the Friday highlights.  I absolutely love the idea and while technically challenging, you can imagine the wide future and application this will have across the travel industry, particularly as wearable technology such as Google Glass becomes more pervasive.  The project was created by Clemenger BBDO, Exit Films & Jason Zada (the guy behind the Cannes winning 'Take This Lollipop.')




Posted by: Reuben Halper

The Dodge Durango & Ron Burgundy

As part of the promotion for the upcoming release of Anchorman 2, Dodge has teamed up with Will Ferrell (in character as Ron Burgundy) to promote the new Dodge Durango.  Ferrell and his Funny or Die colleagues, in conjunction with Wieden & Kennedy Portland have produced over 70 different ads for the Durango in the form of TV commercials, YouTube videos, Vines, etc.  It'll be interesting to see how this unfolds in the lead up to the release of Anchorman 2 in December. It's kind of a big deal.

The ads are (as one would expect) absolutely hilarious.  It seems like a win-win, bringing additional exposure to the movie as well as a great deal of levity and fame to the Dodge Durango. Ron  Burgundy isn't your typical spokesman.  For instance, rather than focusing on the power of the Hemi engine, he chooses instead to call out the many excellent features of the glove box.

Have a look at the playlist below or head on over to burgundydurango.com to see Ron Burgundy in all his glory, or as Dodge says:  Style. Power. Performance. Best-in-Class Handsome. What more could you ask for from a Dodge Durango spokesperson? Watch Ron go Burgundy all over YouTube. #BurgundyDodge





Posted by: Reuben Halper

KLM - Dream Catcher

When it comes to embracing digital platforms and technology, KLM has been at the forefront of the airline industry (Think With Google had an interesting article/case study which can be found here).  A few months ago I wrote about the KLM 'Must See Map,'which used a custom Google maps implementation to allow travelers to create a personalised map for an upcoming trip while also allowing users to invite Facebook & Twitter friends to suggest places to visit and directly add their suggestions to the personalised map.  Now KLM has extended the idea further with the KLM 'Dream Catcher' site/service.  Dream Catcher 'collects and sorts travel information supplied by some of the most used search and review platforms worldwide - painting a comprehensive picture of your chosen destination that is both honest and inspiring.'   Users can then browse, save and export a map of things to do and places to see for an upcoming destination. Hopefully they'll extend the service even further by combining the functionality of the Must See map and allowing users to link their G+, FB or Twitter accounts as a way of pulling in and/or ranking suggestions from friends and people in their social circles, much in the way that Google+ already does with local reviews.



Posted by: Reuben Halper

Google Glass Apps - Sherwin Williams & Philips

As more and more people get their hands on Google Glass we'll begin seeing a brands developing apps for Glass as a way to (literally) get closer to their customers.  Two recent (and very different) examples come to mind.  The first is from Sherwin Williams as an addition to their existing ColorSnap suite of applications.  While the use case here is a bit ambitious, it's still nice to see a relatively low interest brand devising ways that they can provide genuine utility to their customers.  Check it out below.

The second example comes from Philips Healthcare.  The video is a proof of concept demonstrating how Glass could integrate with their existing IntelliVue patient monitoring system and shows how surgeons could potentially use Glass in the operating theatre and beyond.  Very cool.



Posted by: Reuben Halper