Thursday, October 17, 2013

KLM - Dream Catcher

When it comes to embracing digital platforms and technology, KLM has been at the forefront of the airline industry (Think With Google had an interesting article/case study which can be found here).  A few months ago I wrote about the KLM 'Must See Map,'which used a custom Google maps implementation to allow travelers to create a personalised map for an upcoming trip while also allowing users to invite Facebook & Twitter friends to suggest places to visit and directly add their suggestions to the personalised map.  Now KLM has extended the idea further with the KLM 'Dream Catcher' site/service.  Dream Catcher 'collects and sorts travel information supplied by some of the most used search and review platforms worldwide - painting a comprehensive picture of your chosen destination that is both honest and inspiring.'   Users can then browse, save and export a map of things to do and places to see for an upcoming destination. Hopefully they'll extend the service even further by combining the functionality of the Must See map and allowing users to link their G+, FB or Twitter accounts as a way of pulling in and/or ranking suggestions from friends and people in their social circles, much in the way that Google+ already does with local reviews.

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