Thursday, October 17, 2013

The Dodge Durango & Ron Burgundy

As part of the promotion for the upcoming release of Anchorman 2, Dodge has teamed up with Will Ferrell (in character as Ron Burgundy) to promote the new Dodge Durango.  Ferrell and his Funny or Die colleagues, in conjunction with Wieden & Kennedy Portland have produced over 70 different ads for the Durango in the form of TV commercials, YouTube videos, Vines, etc.  It'll be interesting to see how this unfolds in the lead up to the release of Anchorman 2 in December. It's kind of a big deal.

The ads are (as one would expect) absolutely hilarious.  It seems like a win-win, bringing additional exposure to the movie as well as a great deal of levity and fame to the Dodge Durango. Ron  Burgundy isn't your typical spokesman.  For instance, rather than focusing on the power of the Hemi engine, he chooses instead to call out the many excellent features of the glove box.

Have a look at the playlist below or head on over to burgundydurango.com to see Ron Burgundy in all his glory, or as Dodge says:  Style. Power. Performance. Best-in-Class Handsome. What more could you ask for from a Dodge Durango spokesperson? Watch Ron go Burgundy all over YouTube. #BurgundyDodge





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