Thursday, October 17, 2013

Forget Cats, Chickens Are The New Heroes Of The Internet - Mercedes, LG & Foster Farms

Conventional wisdom says that the Internet is dominated by cat videos (if you haven't seen the hilarious video from agency john st. on 'catvertising' then stop what you're doing and watch it here).  However, the past month has seen the unlikely emergence of chickens playing a starring role in several campaigns.

The first example comes from Mercedes.  The 'Magic Body Control' commercial was created by Jung Von Matt to demonstrate the stability and comfort of the intelligent drive system.  How ironic that  they use a $5 chicken to demonstrate the capabilities of a $50,000 car.  Check it out below:


Similarly, LG and their agency SuperHeroes are using chickens to show off the new optical stabilization features of the LG G2 phone.


Last but not least, Foster Farms are combining chicken puppets and classic 1980s songs to demonstrate the 'amazing' chicken that Foster Farms brings to the table.