When it comes to embracing digital platforms and technology, KLM has been at the forefront of the airline industry (Think With Google had an interesting article/case study which can be found here). A few months ago I wrote about the KLM 'Must See Map,'which used a custom Google maps implementation to allow travelers to create a personalised map for an upcoming trip while also allowing users to invite Facebook & Twitter friends to suggest places to visit and directly add their suggestions to the personalised map. Now KLM has extended the idea further with the KLM 'Dream Catcher' site/service. Dream Catcher 'collects and sorts travel information supplied by some of the most used search and review platforms worldwide - painting a comprehensive picture of your chosen destination that is both honest and inspiring.' Users can then browse, save and export a map of things to do and places to see for an upcoming destination. Hopefully they'll extend the service even further by combining the functionality of the Must See map and allowing users to link their G+, FB or Twitter accounts as a way of pulling in and/or ranking suggestions from friends and people in their social circles, much in the way that Google+ already does with local reviews.
Posted by: Reuben Halper
Showing posts with label airline. Show all posts
Showing posts with label airline. Show all posts
Thursday, October 17, 2013
Thursday, February 21, 2013
KLM - Must See Map
For the past couple years, KLM has been setting the bar in terms of how an airline should behave in the digital space. Recently there was an excellent article about their approach to digital on Think With Google (article is here). Almost every campaign includes a service design element where they attempt to enhance the user experience either before, during or after the journey. The latest from KLM is a tool called Must See Map, which uses a custom Google maps implementation to allow travelers to create a personalised map for an upcoming trip. That functionality alone can be done with the standard Google Maps functionality. However, Must See Map allows users to invite Facebook & Twitter friends to suggest places to visit and directly add their suggestions to your map.
It's a really nice execution driven by the insight that travelers most often look to friends for suggestions of places to go and things to check out when planning a trip. Those suggestions typically come in the form of e-mail or social networks posts, so KLM is eliminating the pain point of having all those suggestions in e-mail or list form by enabling your friends to input them directly.
My favorite part of this whole experience is how KLM is bridging the digital and physical worlds. Once your map is complete, KLM will send you a hard copy of the map within three weeks.
Check out the explanation video below. Anyone know the agency behind this?
UPDATE: This was created by the good people at Code D'Azur.
It's a really nice execution driven by the insight that travelers most often look to friends for suggestions of places to go and things to check out when planning a trip. Those suggestions typically come in the form of e-mail or social networks posts, so KLM is eliminating the pain point of having all those suggestions in e-mail or list form by enabling your friends to input them directly.
My favorite part of this whole experience is how KLM is bridging the digital and physical worlds. Once your map is complete, KLM will send you a hard copy of the map within three weeks.
Check out the explanation video below. Anyone know the agency behind this?
UPDATE: This was created by the good people at Code D'Azur.
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