A Gaggle Of Google Goodness

There's been a ton of really interesting collaboration and work coming out of Google recently, so I thought it'd worth taking the time to highlight just a few of these projects.

Sainsbury's Food Rescue

In the UK more than 20% of the food purchased in supermarkets is wasted and nearly 2/3rds of that food is perfectly edible.  To help drive awareness of the problem and reduce food waste in households across Britain, Sainsbury's and Google have partnered to create the Sainsbury's Food Rescue program.  Similarly to Spell Up, Sainsbury's Food Rescue used the Web Speech API to allow consumers to simply speak the ingredients that they have in their fridge while the site provides inspiration in the form of easy recipes that can be made with the food they might otherwise throw away.  Check out the intro video below or head on over to the Sainsbury's Food Rescue site to try it for yourself.

Spell Up

Next up is the latest Google Chrome experiment, Spell Up, which turns spelling into a game using just your voice.  As the project lead, Xavier Barrade writes on the Google blog:

As a student growing up in France, I was always looking for ways to improve my English, often with a heavy French-to-English dictionary in tow. Since then, technology has opened up a world of new educational opportunities, from simple searches to Google Translate (and our backpacks have gotten a lot lighter). But it can be hard to find time and the means to practice a new language. So when the Web Speech API made it possible to speak to our phones, tablets and computers, I got curious about whether this technology could help people learn a language more easily. 

That’s the idea behind Spell Up, a new word game and Chrome Experiment that helps you improve your English using your voice—and a modern browser, of course. It’s like a virtual spelling bee, with a twist.

We worked with game designers and teachers to make Spell Up both fun and educational. The goal of the game is to correctly spell the words you hear and stack them to build the highest word tower you can—letter by letter, word by word. The higher the tower gets, the more difficult the word challenges: You’ll be asked to pronounce words correctly, solve word jumbles and guess mystery words. You can earn bonuses and coins to level up faster.

Spell Up works best in Chrome on your computer and on Android phones and tablets. (It also works on iPhones and iPads, but you’ll need to type rather than talk.) Whether you’re just learning English or you’re already a pro, check it out! And if you’re a teacher, we encourage you to try it out in your classroom. 

Check it out below or head on over to the Google Spell Up site

Rubik's Cube Google Doodle & Chrome Cube Lab

Google marked the 40th anniversary of the invention of the Rubik's Cube by creating this incredible interactive Rubik's Cube Google Doodle.  It was one of the most technically ambitious Google Doodles which Wired has thoroughly documented in this behind-the-scenes article.  Beyond just the Doodle is a a cool Chrome Experiment that can be found at the Chrome Cube Lab.  The Chrome experiment lets developers customize and submit their own Rubik's cube designs and features a gallery of the best submissions.  Check out the video below:

Google Chrome- World Wide Maze & The Peanut Gallery

The past couple weeks have seen the launch of two more excellent Chrome Experiments.  One from the Google Chrome team in Japan & the other from the Data Arts team in San Francisco.

Chrome World Wide Maze, developed by the Google Chrome team in Japan) turns any website into a playable 3d maze where you control a marble ball and must navigate it around a multi-dimensional course.  By syncing with your Chrome browser on Desktop and mobile your smartphone becomes the controller.  It's a great way to demonstrates the benefits and syncing functionality of using Chrome across devices.  All the user needs to do is open Chrome on their mobile (provided they are signed in) and the desktop tab becomes the mobile game controller.  For signed in users, it's an incredibly powerful way to show the seamless transition from desktop to mobile when you use Chrome on difference devices (which is often the biggest pain point for any media bridging experience).
Check out the video below or head on over to chrome.com/maze to have a play.

The second Chrome Experiment that I'm excited about is called The Peanut Gallery.  Developed by the Creative Lab Data Arts team in San Francisco, 'PEANUT GALLERY is a Chrome Experiment that lets you add intertitles to old film clips using your voice, then share those clips with your friends. It uses your computer's microphone and the Web Speech API in Google Chrome to turn speech into text.'

The Web Speech API functionality in Chrome has a ton of potential.  My team has been working on various prototypes that allow users to control different sorts of experiences using voice control, particularly in situations (such as certain video tutorials) where the users hands might be occupied.  It'll be interesting to see how various brands can carry this idea forward in creating voice controlled experiences using just the baked-in functionality of the Chrome browser.  Anyhow, check out the video below or (as always) have a play around yourself over at Peanut Gallery Films.



Posted by: Reuben Halper

A Man Like Me In A Place Like This

Here's a fascinating usage/display of personal location tracking.  Rather than place himself on a flat map a la Foursquare, Facebook Check-In or Google Latitude, Tristan Smith has used Google Streetview in combination with Google latitude to show his current location in a way that closer represents reality.  As the about section of A Man Like Me In A Place Like This site describes:

Fame or Privacy. (Not Both.)

By combining data from Google Latitude and Google Streetview, this site introduces a new form of self-surveillance: An almost livestream of the creator's location using Google's extensive photo database.

Both a digital nod to the graffiti tradition of "_____ WAS HERE" and a new form of life sharing.

"A Man Like Me In A Place Like This" asks the question, "just how much of our experience are we willing to put on display?"

See below or head on over to A Man Like Me In A Place Like This to check it out yourself

Google - Art, Copy & Code

Art, Copy & Code in a series of experiments that started last year with the Google Project Re:Brief. Whereas Re:Brief re-imagined classic ads for the modern web, Art, Copy & Code looks at the future of modern advertising on the web through a series of experiments conceived, developed and executed in partnership with brands such as VW, Adidas & Burberry.  As the site explains:

A Time of Change
In the 1960's, advertising went through a creative revolution that changed everything simply by partnering up art directors and copywriters. The idea of a creative team made up of art and copy was born.  Today, it’s happening again. We’re in the midst of a second creative revolution, driven by technology. Code is being added to the core creative process, enabling new forms of brand expression and engagement. Art, copy and code is the creative team for the connected world.

The Idea Is Still King
What hasn’t changed is the need for human insights, breakthrough ideas and emotional stories. Code facilitates new kinds of experiences, but it doesn’t replace the storytelling skills the advertising industry has honed over the past fifty years. Our connected world is giving brands more dimensions and touch points, but they still need something compelling to offer in order to create a real connection.

A Series of Experiments
How will the modern web shape the future of advertising? We’re partnering with the innovative brands, storytellers and makers who are defining it to find out.

I highly recommend watching the dynamically generated manifesto/intro film on the Art, Copy & Code site.

The first in the series of experiments is the VW - Smileage app.  The official Google blog has a good overview of the experiment or check out the video below.  I envision it as the driving equivalent of Nike+, providing both entertainment AND utility back to the user in the form of insightful information about the individual's driving behaviour, habits, etc.




Posted by: Reuben Halper

Google Zeitgeist 2012

Tis the season for annual wrap ups and best of lists.  In my (extremely biased) opinion nobody does it better than Google with their annual Zeitgeist video and dedicated site.

The website allows you explore what was popular in 2012 through various searches, images as well as providing breakouts by country and categories such as TV shows, films, athletes, etc.  It's amazing to me how quickly I forget what was big news during the year, so it was a revelation to spend some time playing around on the site and exploring the year that was 2012.  Head on over to Google Zeitgeist 2012 to explore.

As in past years there is also a moving video and emotionally evocative video that recaps the year as Google sees it.  Check it out below.

More Great Stuff From Google - Jam With Chrome & Google Search App

Besides the recent launch of Google Maps for iOS, there's been a ton of great stuff coming from Google lately so I thought I'd shout out a few things you may or may not have seen.

Jam With Chrome
If you haven't seen Jam with Chrome, you really must check it out.  The latest Chrome Experiment is absolutely mind blowing from a technical perspective as well as demonstrating what's possible these days with just a web browser.  Jam With Chrome allows you to invite friends into a live ‘Jam’ session to play any of 19 instruments to collaboratively create music from within the Chrome browser from anywhere in the world on pretty much any device, all in real-time.  It's hard to describe how cool this is without experiencing it yourself so head on over to Jam With Chrome and/or check out the video below.
Ads For The Google Search App
How promote the knowledge graph & voice search integration in the Google Search App in a way that communicates the power of those features without coming across as too techy?  Venables Bell & Partners nailed it in these spots.  Check them out below.

Doubleclick Rich Media - Media Bridging Desktop & Mobile

As you may have noticed from previous posts, I'm a bit obsessed with the media bridging opportunities where mobile is the glue that connects all other forms of media.  There's still a long way to go until it's seamless and elegant, but there's been some really nice progress, especially over the past six months.

One of my favorite examples (logrolling alert) was developed by my talented colleagues at Doubleclick (Scott Harmes - creative, Roberto Stocco - dev) in conjunction with Toaster Ltd.  The tech is called 'Channel Connect' and basically creates a communications channel between a desktop advertisement (such as a Youtube masthead) and an HTML5 mobile site.  It's not just limited to one user, so you can actually create an ad experience with multiple users competing/collaborating on the experience at the same time.  I think it has a ton of potential and look forward to seeing how agencies push these executions going forward.

Have a play with the demo here or for more details read below (full post on Doubleclick Rich Media Gallery blog):

Dubbed ‘Channel Connect’, this new Rich Media feature enables you to create more ways for users to connect with your brand.

What is it?

Channel Connect is a new DoubleClick package of Flash components and JavaScript libraries used to establish a communication channel between a desktop advertisement and an HTML5 mobile site.  The opened channel can be used to send any kind of information in either direction between a user’s mobile device and their desktop.

How can I use it?

Channel Connect turns a smartphone or tablet into a new input device, allowing users to interact with brand content more tactilely than a simple mouse.  Any Rich Media ad can be enhanced by switching mouse-interactions to gestures: turn a user’s mobile into a game controller or graphics tablet for maximum active engagement.

On a separate note you'll notice that it uses a QR code to initiate the mobile part of the experience.  That's definitely where most of the media bridging stuff falls down, so it's interesting to see Layar's announcement a few days ago that they're creating an easy way for publishers to turn standard print content into a simple augmented reality experience.  Really interesting stuff...

Google Maps Cube

Back in January Google released this delightful video to promote Google Maps.  It features a wooden block 3D labyrinth of a cityscape that's suspended and rotated to show off a physical representation of navigating via Google maps.  At the time it promoted a beautiful HTML5 walk through of Google Maps, but it always struck me as surprising that there was no digital execution to match.  Fast forward a couple months and now we see the release of Google Maps Cube.  It's a fun WebGL based game/Chrome Experiment that allows users to experience different map based challenges.  The experience digitally replicates the metal ball in a wooden maze-type tilt games while promoting different features and functionality of Google Maps.

Have a play around:  http://www.playmapscube.com/

via Leon Bayliss

Project Re:Brief - Re-imagining classic ads for the modern web.

Quite simply, Project Re:Brief may be my favorite project to come out of Google.  Despite the fact that we're in the midst of a revolution in display, video and mobile advertising, many people still question whether these new advertising mediums can tell an emotional story or build brands.  Project Re:Brief answers that question by taking four of America's most iconic advertising campaigns and re-imagining them for the web.  The blog post announcing the launch of Project Re:Brief explains it more eloquently than I can:

This year, digital advertising turns 18. Over nearly two decades, waves of innovation have transformed the medium—it’s come a long way since the blinking banner ads of the early Internet. But we think the most exciting changes are still to come, as marketers and agencies increasingly embrace technology to enable new types of creativity, and build online ads that don’t simply inform, but delight and engage their audience. 
For example, what if an online ad could bring together two strangers on opposite sides of the globe? Or let you follow a real-life adventure as it unfolds? We wanted to find out. So we started an experiment, both to celebrate 18 years of online innovation, and to link advertising’s digital future to its storied past: Project Re: Brief. 
We started with four iconic ad campaigns from the 1960s and ‘70s from Alka-Seltzer, Avis, Coca-Cola and Volvo, each considered groundbreaking in its day. The advertising legends who made the original ads then came out of retirement to rethink their original “brief,” this time, using the full range of technological tools at their disposal, to reach consumers in today’s digitally connected world.

I highly, highly, highly encourage you to go to the Project Re:Brief and watch the videos, but more importantly experience new ads (and the original) for yourself.  In fact, I just sent a Coke to You can check out the intro video below:


You can see how the re-imagined Coca-cola Hilltop ad works below.  Amazing!  It really brings to life what can happen at the intersection of technology and creativity.

Supporting Articles: New York Times | Fast Co. | Mashable