Friday, October 5, 2012

The Friskies

Everyone knows cat videos are huge.  Hell, there are even agencies dedicated purely to catvertising ;-)  So it's not surprise that Friskies has tapped into this infinite well of content and appetite for cat videos by creating...The Friskies!  Billed as the Oscars for Cat Videos, the Friskies is offering a $15,000 Grand Prize for the best new cat video of 2012.  Here's the teaser video:
The only question is why it's taken this long for a brand to do this.  It's extremely fertile ground and a natural fit for Petcare brands.  Actually, I'm also confused as to why the contest isn't being run on YouTube, which again would seem like the natural home for this contest rather than a microsite.

Additional Articles: Fast Company