Friday, October 5, 2012

2012 Election Season - 7 Eleven, Jetblue & Blippar

The 2012 presidential election is heating up in the States.  It's been interesting to see how brands are tapping into the interest around the US election.  Most are doing it poorly (I'll ignore those), but some are doing great work.  Three in particular stick out.

JetBlue - Live Free or Fly
I've heard people threaten to leave the US if their candidate doesn't win.  Apparently JetBlue has also heard this claim from both sides of the political spectrum.  They (and their agency, Mullen) have developed JetBlue Election Protection which will give a thousand sore losers the chance to get out of the country (at least temporarily) if their candidate loses.  Users are invited to go to jetblueelectionprotection.com and choose their political party (Democrat or Republican) as well as one of more than a dozen overseas destinations that JetBlue is offering up.  If your candidate loses, JetBlue may send you there.  The site gives you a sense of the current political leanings of the audience showing the polling so far among participants.  JetBlue is also doing their part, reminding people that the best part of Election Protection is to do their civic duty and vote.


7-Eleven - 7-Election
Convenience store giant 7-Eleven is back for the fourth edition of 7-election.  Customers can choose from partisan coffee cups (Romney cups are red, Obama cups are blue).  7-Eleven is then tallying sales for each to predict the outcome of the election.  This is the fourth election that 7-Eleven has done this and in each case it's successfully predicted the winner as well as coming within 1% of the actual outcome.  Unscientific? Yes.  Amazing?  Most definitely.

Check out the slate video about the initiative below and head over to the 7-Election site to see the current results.


Blippar - Blipp A $5 Bill To Donate To Obama
OK, this isn't technically a brand execution, but it's fascinating.  Blippar technology is probably the predominant app used by brands to execute mobile augmented reality experiences.  Blippar is taking a stance and coming out in support of Obama.  They've decided to throw their support and their technology behind Obama in an innovative way.  Fire up the Blippar app, point it at a 5 dollar bill and you can donate $5 directly to Obama's campaign.  The AR experience also has additional features such as the ability to create a picture of you high-fiving Obama, find your nearest campaign office to volunteer your time, listen to Obama speeches, etc.  I wonder if pointing Blippar at a $100 bill fires up a Romney experience?  Anyhow, check it out in action below: