Friday, October 5, 2012

Felbelfin - Amazing Mind Reader Reveals His 'Gift'

I try not to show 'viral' videos too much on this blog.  From a brand perspective they're pretty much a mythical creature and cloud otherwise rational thought around online video.  Simply put, if viral is your strategy, then you don't have one.  That said, there's been one agency that seems to have cracked the code of producing amazing stunt campaigns that also tie back nicely to a single brand proposition and generate a huge response online.  That agency is  Brussels-based Duval Guillaume Modem.  These are the people response for the Carlsberg stunt with bikers in the cinema, as well as the TNT - Push For Drama stunt.

Their latest video is for Felbelfin, a Belgian financial umbrella organization.  As part of their 'Safe Internet Banking' campaign, they employed a 'psychic' with powerful abilities to see into people's lives.  Volunteers were told they were going to take part in a news show then brought into a white tent. Inside sat the psychic, Dave (btw - Dave seems like a rather normal name for a psychic, no?).  These folks tell Dave their names, he does some laying of hands and then starts telling them things that no stranger should know.  The injuries they have, their romantic situation, medical history, bank balance, etc.

Then Dave reveals his trick. A curtain drops & there's a room full of masked researchers on computers looking up the personal details of each person and feeding it to Dave through a hidden earpiece.

The message appears 'Your entire life is online.  And it might be used against you.  Be vigilant.'

Great piece of work for what would normally be a dry and boring message.  Again, hat tip to the guys at Duval Guillaume Modem.