Monday, February 27, 2012

Intel Pop Up Theater

I really like this stunt campaign from Intel to promote the design and responsiveness of the new series of Intel Ultrabooks.  The idea of flashmobs are pretty tired, so it's nice to see a fresh take on the concept.

The Ultrabook™ POP-UP THEATER is a series of live stunts that demonstrates the ultra thin design & responsiveness of the Ultrabook™.
A uniquely choreographed team of 60 individuals create a human digital wall made of Ultrabooks. The Pop-Up teams make surprise appearances on the streets of Los Angeles, transforming an everyday location into a mini theater.

Supporting Articles: Creativity | Digital Buzz Blog