Monday, February 27, 2012

BMW - 0 to Desir3 Contest

BMW is giving the public the opportunity to win a new BMW 328i as part of their new '0 to Desir3 in 5.9 Seconds' contest on Youtube.  While contests are nothing new for Youtube, I really like the hook for this one. Entrants are challenged to prove their desire as creatively as possible, but the video entries must be 5.9 seconds long (or less).  The contest is part of a larger campaign developed by KBS+P.  It's a clever way to tie in one of the main USPs of the new 328i, ie. the fact that it does 0-60 in 5.9 seconds.


Entries close on March 9th and will be whittled down to the top-30 via a panel of judges.  The winner will then be determined by a combination of public voting and panelist judging.  I've been impressed by the quality of entries so far.  Here are a couple of good ones below...