Nike - Shine (#BasketballNeverStops)

While the NBA lockout continues, Nike has been active in a social media campaign around the tagline 'Basketball Never Stops,' which includes a series of videos, Facebook page, and twitter hashtag.  With shoe manufacturers and retailers expected to lose up to $500 million if the lockout lasts all season, it's nice to see Nike continuing to drive interest and remind us fans why we love the game.  The spot from Weiden + Kennedy is simply awesome.  See above.

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