Monday, November 14, 2011

Playstation - Here's To Gamers

About a month ago, Deutsch LA released a beautiful 2-minute spot for Playstation, Long Live Play featuring various video game characters saluting fictional gamer Michael (see the video here). The latest work, Here's To Gamers, takes that idea a step further and salutes actual gamers on the Playstation network.  Sony Playstation's answer to the Old Spice guy, Kevin Butler, VP of random fake divisions, is calling out their achievements (or spectacular failures) on the Kevin Butler Youtube channel & the Hall Of Play Facebook page.  In total 19 videos will be produced (about 10 have been released so far), each saluting a specific gamer & showcasing their gameplay in the background.  They're pretty damn entertaining & it's inevitable that they'll be compared to Old Spice (which begs the question, is there any campaign featuring personalized video responses that won't harken back to Old Spice?).

Bearing in mind the horrible press (not to mention actual execution) for Sony throughout the Playstation network hacking debacle, you can imagine the challenge in enticing gamers back to the platform.  Creating something personalized for their hardcore fans is a nice step in giving back to the community that made the platform such a success in the first place.  See my favorite spots so far in the videos above and below.  See more on the Here's To Gamers Youtube channel.

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