Sunday, June 12, 2011

Kaiser Chiefs - Create Your Own Album

Kaiser Chiefs 
The Kaiser Chiefs (in conjunction with W+K London) have created a really cool DIY music concept for the release of their new album, 'The Future Is Medieval.'  The idea is that users can create their own bespoke version of the new Kaiser Chiefs album and then promote/sell their personalized version.  Fans listen to all the tracks, then choose 10 tracks for their personal album, design the album artwork and finally sell it.  For each version of 'their' album sold the fan keeps £1.  Really cool concept that you could see living on Youtube at some point in the future (policy issues not withstanding).  Check out the blog post from W+K London for more info.

Supporting Articles: Adverblog | Campaign Live | Variety