Wednesday, July 24, 2013

Yediot Newspaper - History Where It Happened

I love this outdoor advertising campaign for Yediot Newspaper in Israel.  For most of modern history, Newspapers have been the authoritative source for documenting major events as they happen.  Yediot Newspapers (and their agency, Saatchi Israel) brought this ideas to life by showing people history where it happened.  Front pages from prominent days in history were placed in bus shelter ads in close proximity to where the events actually occurred.  For example, the front page from the day of Yitzak Rabin's assassination was displayed in a bus shelter where he was shot.  All of the bus shelter ads taken together, documented the majority of the key events in the history of Israel.  It's a lovely way to give real-world context to historical events.  It'd be interesting to explore additional digital components that could be added to an idea like this to make it even richer.  Check out the case study below.

hat tip: Adverblog

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