Wednesday, July 24, 2013

Febelfin - See How Easily Freaks Can Take Over Your Life

Last year, Febelfin, the Belgium federation of the financial sector launched a film that purported to shwo an amazing mind reader revealing the secrets of various members of the public.  The film, created by Duval Guillaume, garnered millions of views and was a great piece of content to highlight the fact that many people's entire life can be found online while also urging people to be vigilant with their data online.

Now Duval Guillaume and Febelfin have gone a step further to highlight the dangers around identify theft.  In the latest film they actually steal the identity of a random person.  Rather than just steal his online identity, they go on to impersonate him in real life.  It's both creepy and fascinating. Again, these videos serve as a great tool to generate awareness of the dangers that come with being lax in our digital lives.  Perhaps most importantly, they communicate the danger in a way that's much more compelling than the typical messaging around identity theft and online security precautions.  Check it out below.

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