Wednesday, July 24, 2013

Honda - Hands

To celebrate more than 65 years of engineering accomplishments and innovation, Honda has released this delightful film, 'Hands.'  As W+K London (the agency responsible for the film) writes: We have simply called the film 'Hands' as a testament to the tinkering nature of the Honda R+D engineers whose curious spirit (or hands) has made Honda the largest engineering company in the world.'

The film is a delight to watch and simply features a pair of hands magically transforming Honda products from one into another, taking the viewer from the earliest Honda products to the present day.

It's captivating enough to want to watch it again.  Additionally, Honda (and their digital agency, Collective) have launched an interactive version of the film.  The interactive version of the film, called The Engineer's Cut, allows 'viewers to interact via seemingly hand-written notes and doodles. Once clicked, the notes reveal the tales of engineers and innovation that have gone into the various Honda products.'


See the screenshot below and have a play around yourself by heading over to Honda Hands.  My only criticism is that there could be a stronger link between the flat film and the interactive version.  Clearly car enthusiasts or people who were delighted by the film would be interested in the interactive version, so an embedded link in the video sending users to the interactive version could help drive even more users to the deeper version.




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