Over the past month or two, Volkswagen and their Brazilian agency, AlmapBBDO have embraced YouTube in a big way. It seems as though the agency was tasked with finding new and innovative ways to use YouTube in order to communicate various features of the new Volkswagen automobiles. First up is a Chrome extension that's being used to demonstrate the Volkswagen start/stop engine technology that automatically turns the engine off to save energy and starts it again when the car is about to move. The Chrome extension automatically pauses YouTube video if the user looks away from the screen and resumes playing as soon as the user looks back. Check it out below.
Next up is a nice use of the ability to hover over the video timeline in YouTube to preview what's coming later in the video. AlmapBBDO used this YouTube feature as a way to demonstrate how the VW side assist technology works to warn drivers of any danger approaching that they may not be able to see.
And finally, AlmapBBDO wanted to demonstrate the smooth shifting Tiptronic transmission technology using YouTube TrueView, or skippable ads. They created a five second ad that appears to automatically skip the ad for you, thus tying back to the smooth shifting functionality of the VW.
All in all it shows how a client/agency can use the various features and existing functionality of YouTube in clever ways that demonstrate various product benefits. Hats off to AlmapBBDO and Volkswagen.
P.S. It seems that it's not just AlmapBBDO that's using YouTube in new and resourceful ways, DDB Espana also created the 'fastest ad in YouTube' that's so fast you can't even skip it. Not quite sure how that links back to functionality of the new VW though...
Posted by: Reuben Halper
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