Monday, June 10, 2013

GeoGuessr

GeoGuessr is a geography game which takes you on a journey around the world and challenges your ability to recognize your surroundings.  It's a simple yet addictive
use of Google Maps & Streetview.  Here's how it works, you're dropped into a random location on Google Street View and you have to guess where in the world you are.  Pan, tilt, and zoom around your Streetview location to help you narrow down your location then plot where you think you are on the map.  You are awarded points based on how close your guess was to the actual location.

While this has nothing to do with advertising, you can imagine how hotels, airlines or other travel brands in particular could use this as a compelling way to show off various destinations that they serve as well as run a competition.  I wouldn't be surprised if we see this idea co-opted by a brand in the near future.  Check out a walk through video below or head on over to GeoGuessr to play.





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