I don't know if it's just an American thing, but I have vivid (and often painful) memories of long car trips playing punch buggy with my brother. Note: for those of you who have never heard of Punch Buggy; it's a children's game where whoever spots a VW beetle first shouts 'punch buggy, no punch backs' and gets to punch the arm of the person next to them. See wiki entry here. Now Volkswagen South Africa & Ogilvy Cape Town have created a contest that brings Punch Buggy into the digital world (minus the pain)
The campaign features a nice integration of Google Street View & Facebook. Over the course of a month, users are challenged to find and pin as many VWs as they can find on South African roads in Google Street View. Each week, the user who pins the most will be flown to Cape Town for a final showdown with the other winners. They'll then go forth into the real world to spot the most VWs to win the grand prize. See below for more details or have a play for yourself here.
The campaign features a nice integration of Google Street View & Facebook. Over the course of a month, users are challenged to find and pin as many VWs as they can find on South African roads in Google Street View. Each week, the user who pins the most will be flown to Cape Town for a final showdown with the other winners. They'll then go forth into the real world to spot the most VWs to win the grand prize. See below for more details or have a play for yourself here.
