Sony - DSLR Clueless

'All the gear and no idea' is the rallying cry for this campaign from Sony for their NEX range of cameras.  Over the past couple years the sales of pocket cameras basically dropped off a cliff due to the rise of smartphones.  The corresponding decrease in price of DSLR cameras has meant all sort of people buying super high quality cameras, even if they have no need and no idea how to use it.  That's why I love this campaign, which was developed by Havas Sydney.  It's based off simple truth that most people with DSLR cameras have absolutely no idea what the hell they're doing.  They've produced eight different spots, each centered around a different type of DSLR idiot.  It's a great way to promote their range of NEX cameras that have the same sensor size and take the same quality pictures as the DSLR.  A nice touch at the end is the call to action for viewers: 'Remind you of someone? Share it with them.'

Check out the spots below or head over to the Sony DLSR - Gear, No Idea YouTube channel.
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Getty Images - From Love To Bingo

Another great piece of work from AlmapBBDO for Getty Images.  The challenge was to show that Getty Images has such an extensive archive that any story can be told through their photo collection.  The creative team spent more than 6 months culling through 5000 photographs to create this minute long film which contains 873 photos from the Getty Images archive and tells a wonderful story throughout.  Just beautiful.