Dolce & Gabana - Video Comes To Print

Several thousand copies of the October issue of the UK Marie Claire includes a video ad in print.  The double page spread for Dolce & Gabana fragrances feature a 45-second video ad (including sound) which plays when the reader opens the page.  The technology was developed by Americhip and gives advertisers the opportunity to bring their print ads to life.  It's previously been used in Russian Vogue, but this is a UK first.  So is this the start of a wider trend or just a gimmick?  I haven't experienced it for myself, so I haven't a clue, but I'm intrigued by the idea.  See the video capture below that someone else was kind enough to upload to YouTube


On a more low-fi note, I just came across this Cannes winner from Brazil.  Developed by JWT for Coca-Cola FM, it turns a magazine into an iPhone speaker.  At first read I thought it must be similar tech to above, but in fact it was a genius low-fi execution.  A few strategic cuts in the ad and instructions on how to roll up the magazine turned it into an amplified.  Check it out below.


via PSFK