Here's another great PSA, though perhaps not as heavy as the Water Is Life campaign.
Developed by McCann Worldwide for the HIV/AIDS Council of Finland, these TV spots extend on the existing idea from a print campaign back in February. The payoff is genius. Check it out below:
Developed by McCann Worldwide for the HIV/AIDS Council of Finland, these TV spots extend on the existing idea from a print campaign back in February. The payoff is genius. Check it out below:
