Useful Advertising - Lowe's & UHAC

Here are a few examples of brands providing advertising that is genuinely useful to the viewer/user.

Every few months there's a new digital marketing platform du jour that's billed as the 'next big thing' for marketers.  Oftentimes brands attempt to shoehorn their messages onto the platform in rather awkward ways.  In short, many brands and marketers forget that just because you can, doesn't mean you should.  With that in mind, it's nice to what Lowe's is doing on the latest platform du jour, Vine.  As you know Vines are restricted to 7 second clips, so Lowe's is providing convenient little tips and lifehacks through quick hit Vines.  Very nice use of the platform.  See below and head over to Digital Examples to see more examples of Lowe's Vine postings.



On a completely different note, check out the work from Draftfcb Toronto on behalf of Canadian Union Hearing Aid Center.  I won't say more as I don't want to spoil it.




Posted by: Reuben Halper