Friday, August 10, 2012

Think With Google - Agile Creativity

As part of the ongoing Think With Google series, my colleagues in the US have just run a really interesting Google+ Hangout with some of the leading creative minds from around the industry.  Google's Agile Creativity initiative explores the leading tech-inspired best practices that creative agencies are applying in their organizations and processes.  I highly recommend watching the Hangout if you have the time.  It's really interesting to see how the idea of agile development, typically associated with technical development, can be applied to the creative process.

Regardless of whether you're interested in watching the Google+ Hangout, you should explore the new Agile Creativity site, which was developed in close partnership with ad industry executives,  'Agile Creativity is a guide that agencies can use to be faster and more collaborative in their creative processes.'