Friday, July 27, 2012

Coca-Cola Security Cameras

Damn you Coca-Cola and your continuous ability to evoke emotion through video.  Coca-Cola Latin America, Young & Rubicam and Landia created this delightful 90-second spot to remind people that acts of kindness and bravery are taking constantly taking place.  The video shows off the warm fuzzy side of security camera /CCTV footage.  'People tend to associate security cameras with negative events, but we wanted to disprove that assumption by demonstrating the abundance of happy events and actions they capture,' said Creative Director Martin Mercado.

via Yoram Cisinski