I keep thinking that stunt campaigns are somehow going to die off, but the public appetite for them shows no sign of slowing down. What's more impressive is that agencies keep coming up with new and innovative ways to communicate a clear product message through stunt videos. The latest hot stunt was developed by CP+B Stockholm to promote the new waterproof Sony Xperia phone. During screenings of the new James Bond film, Skyfall, several of the waterproof phones were hidden inside free soda cups given to random viewers. It's a nice way to demonstrate the main USP of the phone in a way that fits nicely into the overall theme and feel of the Bond film. Check it out below...I do question how the hell the people managed to get a drink without noticing that there was a phone embedded in their massive Coke.
Another delightful stunt comes from Kessels Kramer for beer brand, Red Stripe. For one day only, a corner store became a giant musical instrument, playing 'A Message To You, Rudy.' Products on the shelves and items left scattered around the store part of an ad-hoc orchestra, triggered when a customer chose a Red Stripe from the shelves. Just a really nice way to reward customers who choose your product with a delightful and unexpected experience. Check out the video below and it's also worth checking out the behind the scenes video as the 'making of...' is fascinating.
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