Monday, March 19, 2012

Two Compelling PSAs - OCD & Alzheimers

Here are a couple of recent PSA's that have really impressed me.  No, I'm not talking about KONY.

The first PSA is from the Obsessive Compulsive Foundation.  Developed by McCann Digital Israel, it compels you to repeatedly watch the video to get the message.  It's a nice way to demonstrate what people afflicted with obsessive compulsive disorder must go through on a day to day basis to complete even simple tasks.

The second PSA is from The Alzheimer Society of British Columbia.  Created by Rethink Canada in support of Brain Awareness Week (who knew such a thing even existed).  In this beautiful spot, we're taken through a lifetime of memories seen through the lens of neural imaging.  The spot urges the audience to protect memories and support Alzheimer's research.  Watch it below, and then watch it again. Seriously.

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